Colourful Thoughts

I don’t have a favourite colour.

I like them all, I can’t choose. And each colour is just not as good in isolation, but best in combination; that’s when each colour reaches its full potential.

Even when I was little, I opted for rainbow.

My childhood bedroom was an image of joyful chaos. A tie-dye rainbow bed spread, a rainbow painting on the wall, hot pink carpet, hot pink bedside table, bright blue curtains, blue walls… and a disco ball hanging from the fan of course. A bit of a nightmare really if you ask current me. But I admire young Imogen because she knew what she liked and was never going to do the expected thing. I thank my parents for the freedom they have given me to have my own way of doing life.

Things look slightly more tasteful these days (I hope!) with perhaps a more refined style. But one thing has never changed. My love for colour.

It feels like such a special thing really; to invite colour and kindness into the picture in an increasingly beige and grey world.

When I first considered creating colourful and kind products, I felt there mightn’t be a place for it. In a physical sense, colour doesn’t necessarily fit into people’s neutral homes. But on a deeper level, I feared that we had all forgotten what our favourite colour was growing up, that we had slowly ‘outgrown’ child-like wonder and found ourselves slowly conforming to ‘the way things should be done’. Perhaps people had lost their individuality and uniqueness? Was there really a need for colour?

Yes. Always, yes.

My business started with selling dried flowers I’d bunched together with care in my home studio. When I first started selling colourful, bright bunches, things became clear.

Perhaps my view of humanity was totally flawed? Because when customers skipped over the perfectly pleasant neutral bunches time and time again, and went straight for the colourful options… well you couldn't help but notice the wonder. It felt as though customers even shocked themselves by walking away with their ‘little pop of colour’. They hadn’t forgotten what they truly love. The heart still calls for wonder.

In some sense, maybe the choice to go for the colouful option is no big deal; a quick decision and nothing more,

but part of me knows its so much more…

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Join me as we reclaim colour!

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